Thursday, 14th January 2010
When are referring to the target audience in Media, we look at four main areas of focus:
Key Concepts:
• Audience
• Intuitions
• Conventions
• Representation
The above key concepts will be examined, during this course of writing, regarding to my research I did, and how these research information link into my group Crime Drama-‘Ground Floor’; using the 4 main concepts.
Audience and Conventions:
Audience Case Study:
Crime Dramas believed to take 28% of prime time, as it has been clarified that Crime Drama has become one of the popular television genres within the contemporary society. Crime Dramas are aimed at teenagers as they have more prime time, in comparison to other age groups such as middle and old age people. Teenagers have more social time, in contrast to other age groups. However, one of the reasons why teenagers are the main audience for crime dramas is because Crime Dramas today involves issues, themes and conventions are viewed from the on-going current affairs found within the contemporary society, which are associated with teenagers. For example, drugs.
Audience for my Crime Drama-Ground Floor:
Based on the clarification of the research on the target audience about Crime Dramas, I have decided to have two types of target audience main and secondary audience.
Main Audience:
In addition, my Crime Drama does not relate to teenage audience as I found in my research where most television crime dramas are aimed specifically at. This is due to the narrative content established within my crime drama is complex and sophisticated, therefore required to be aimed at older and mature audiences; who have experienced in marital relationships.
Secondary Audience:
This particular audience may watch my crime drama with some interest of course as time past situation. Single-Parent mothers who have experienced troubled marital relationships. In this is case, single-parent mothers clearly highlights the narrative to my crime drama. For instance, the ‘Lady Villain, a mother of two children from two different fathers have been abandoned from her husband’s, therefore she raised the children alone like a single parent mothers.
Case Study of Secondary Audience:
Moreover, signal parent mothers have increased over the years within the contemporary society due to changing roles within women’s in society today. This demonstrates the viewpoint from the representation employed in my crime drama.
Representation:
Representation Case Study:
Media representation of Crime Drama normally set up five key binaries:
• Crime and the police investigation
• Criminals and Criminal justice system
• Lawyers versus Courts
• Social Workers versus police
• Victims versus police
Using the research ideas employed from my main and secondary target audience justifications as well as the conventions of my crime drama, I believe from my perspective of REPRESENTATION to my crime drama shows the ideal femininity of changing archetype/ role of women within the society. Such as female being from passive and normative to assertive and ladettes. This is due to women being economic and financially independent. In the case, of my Crime Drama the Lady Villain emphasises to be assertive by taking a revenge on her x-husbands. This reflects she as a female has confidence and power, which is unusual role stated in crime Dramas, as female archetypes are normally seen as passive like victims. In addition, my crime drama takes this female archetype to a new dimension as a Lady Villain, which is viewed as ladettes femininity. This is because she has been portrayed in the crime drama as torturing her x-husbands like victims and been aggressive to them, which are generally masculine behaviours, found in other typical, classic crime dramas namely the ‘The Bill.’
Moreover, my crime drama also indicates one of the key binaries found in crime drama representation. For example, Crime and the Police investigation established.
Intuitions
As a group we have selected ITV as our Channel to our new television Crime Drama. In conclusion, to my thoughts regarding to the chosen intuition for my crime drama, I believe it is going to be the best channel to win board audiences. ITV is a Commercial channel. Therefore, my crime drama audience will mass audiences. As a result, this demonstrates viewpoint that my crime drama focuses on ordinary people. This leads onto say, my crime drama will engage and brings in board audiences, as ITV is part of popular culture. One specific reason is my crime drama presents with two unique roles for female actors. Such as lady villain and a female police officer. As a matter of fact, this makes my crime drama to have unique convention, in comparison, to other current typical crime dramas.
The schedule time for my crime drama to come on is after tea time, such as 9:00 pm, as I already mentioned my crime drama is aimed at mature and older male and female, who have experienced marital relationships. Therefore I believe this time zone suite the fitness purpose for my crime drama target audience.
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