Part 4: Target Audience-Questionnaire Analysis

Sunday 17th January 2010

In this section I will analyse and summarise the responses I have found from the target audience respondents on the questionnaires, in order to, find an in-depth subjective views about my crime drama target audience.

I have found by referring to the gender context of my crime drama, that more men watch crime dramas, in comparison to female gender (question 1). Based on this clarification of evidence shows male gender, will have more interest in my crime drama, than female. However, looking from the perspective of whether having female character role in control, all of my questionnaire respondents agreed that female Villain and police officer will add a new dimension as a new a television crime drama. One of my respondent commented as a female audience for crime dramas it will be ‘exiting and good’ (question 4 and 5). Upon these suggestions, I also view that there may be a high-rate of older, mature female target audience for my crime drama. This is due the main character being a female (lady villain).

Furthermore, I believe from asking the question about what themes and conventions of crime drama they prefer (question 6). Most of the respondents selected hostage convention. This conveys that having the hostage theme in my new television crime drama, will be very beneficial. This is because looking from the responses on what were their favourite crime dramas (question 3).I have been given typical crime dramas such as ‘The Bill’, ‘NCIS’, which in some extend of course, does not contain hostage theme. At this point, I also investigated that all three of my respondents has denoted that their favourite crime drama is ‘The Bill’. This particular crime drama comes on ITV 1. In order words, this establishes that ITV 1 is the best to gain board audiences as it presents with classic crime dramas like the ‘The Bill.’ Taking from the account of my crime drama illustrates that larger audiences will have interest of watching crime drama on ITV 1 intuition in the same way. As a matter of fact, based on these two question from my questionnaire responses employs that the hostage theme will be suitable for my new television crime drama on ITV 1.

Moreover, I have considered from my target audience (question 7) that they are all attracted to new crime dramas through billboard posters and advertisements.

In conclusion, I believe upon the target audience responses that the convention-hostage established within my crime drama as well as the chosen intuition ITV 1 suit to be a new television crime drama.